Mapito Safari Camp
Bringing the Serengeti to life for a Marriott safari camp.
Photoshoot
On location in the Serengeti
Sales decks
For guests, partners and investors
One identity
Across digital, print and sales
Industry
Luxury hospitality, Tanzania
Services
The brief
Mapito is a luxury safari retreat in the heart of the Serengeti, part of the Marriott family. The guest experience was world-class. The way the brand presented itself was not.
The challenge
Presentations and promotional material had no shared visual language. The camp’s landscapes and luxury tents rarely appeared in its own communication, professional photography was thin, and sales and investor decks were forgettable — a gap between a premium product and how it was sold.
What we did
Set the visual strategy
Discovery into the brand, the guest experience and the competition, leading to a direction built on luxury storytelling and authentic safari emotion.
Directed the look
Mood boards and themes that combined the Serengeti’s natural beauty with refined hospitality: earthy palettes, elegant typography, clean layouts.
Shot the experience
An on-location photoshoot covering the landscape, tents and amenities, wildlife and cultural encounters, and guests in the moment.
Rebuilt the sales tools
New sales and investor decks, digital promotions and website visuals, all in one consistent identity.
The results
Mapito now presents itself with a single, premium visual language that matches the Marriott standard, and its sales team has decks and imagery that sell the experience before guests arrive.
- One consistent identity across digital, print and sales
- A library of premium imagery for future campaigns
- Decks built to win high-end guests and partners
