Our services
Paid Media
The problem
Your cost per customer rose again this quarter and nobody can say exactly why. The dashboard reports every channel performing. The bank account disagrees. That gap is usually attribution, creative fatigue or a landing page nobody has touched in a year — and it is usually all three at once.
Our promise
We plan from your unit economics rather than from a channel mix. What can you afford to pay for a customer, how long do they stay, and what does that permit us to spend? Everything else is built backwards from that number.
Our process
How we work
Start with the maths
Before a channel is chosen we agree your target cost per customer and payback period. The plan is built backwards from there.
Buy audiences, not platforms
Channels are a means. We follow the people and drop what stops working, without waiting for the quarter to end.
Refresh on a cadence
Creative fatigue is the most expensive ignored problem in performance marketing. Rotation is scheduled in advance, not triggered by panic.
Test what the platform claims
Geo-holdouts and incrementality tests, because platform-reported conversions almost always overstate what the channel actually caused.
Deliverables
What we deliver
Media strategy & planning
Channel mix, budget allocation and forecasting tied to cost per customer and payback, reviewed every month.
Campaign build & management
Account structure, audiences, bidding, budgets and daily optimisation across search, social, programmatic, CTV and retail media.
Performance creative
Variants produced at volume in the AI studio, tested continuously and refreshed on a fixed cycle.
Measurement & incrementality
Geo-holdout testing, attribution modelling and one dashboard that reconciles to revenue rather than to platform reporting.
Weekly reporting
One page, leading with what is not working. Full account access throughout.
Every channel says it worked. We test to find out which one really did.
Why it matters
The business case
The outcome is a lower cost per customer, a shorter payback period, and a budget that moves toward what is working while it is still working. You stop arguing about which channel deserves credit, because there is a test that answers it.
You also keep everything. Ad accounts, pixels, audiences, historic data and creative files are yours from day one and stay yours if we part ways. No agency should hold your performance history hostage, and plenty do.
Get started now
India
© 2026 | All rights reserved by Hebron Media