Educare Global Academy
From a dated website to an MBA enrolment engine.
Industry
Higher education, Singapore
Services
The brief
EGA is a Singapore-based academy offering internationally recognised, industry-focused programmes. Its MBA was competing in one of the most crowded categories in higher education — with a digital presence that undersold it.
The challenge
Prospective students judge a programme online long before they speak to admissions. EGA’s dated website weakened trust, its search visibility was low, social channels saw little engagement, and paid media ran without a structured funnel. Brand and admissions were working separately.
What we did
We treated brand and admissions as one problem, and fixed the destination before scaling the traffic.
Rebuilt the website
Designed around the MBA applicant journey, with clear programme pages, credible proof points and enquiry forms placed where intent is highest.
Built the performance funnel
Targeted paid campaigns for MBA enrolments, connected to lead capture and nurture, and measured end to end.
Grew organic visibility
Technical SEO and content written around the questions MBA aspirants actually search for.
Unified the brand
One voice across social and creative, so every touchpoint reflects the academy’s international standing.
The results
Qualified MBA enquiries rose 80%, while cost per lead fell by half — more of the right students for less spend. Organic traffic grew 40%, building a channel EGA doesn’t pay for by the click.
- A website built to convert MBA aspirants, with stronger engagement
- A repeatable, measurable funnel for every MBA intake
- One consistent brand across web, search and social
EGA moved from a limited digital presence to a scalable admissions engine, built to grow with every intake.
