Wildbean Café
Turning a free coffee into real footfall.
Free coffee
One offer, built to drive visits
Hyper-local
Geo-targeted Meta, YouTube and Google ads
3 phases
Tease, convert, optimise
The brief
Wildbean Café serves fresh coffee and snacks at Jio-bp fuel stations across India. But visits were inconsistent across outlets, especially in emerging and high-traffic non-metro locations.
The challenge
Awareness was not turning into visits, and digital engagement was not reaching the counter. The campaign had to do one thing: get people physically into specific outlets, and prove it.
What we did
The insight was simple: coffee is a reason to stop. So we gave people one — a free cup.
Targeted the right people
Commuters, students, professionals and coffee lovers near selected outlets.
Went hyper-local
Geo-targeted ads on Meta, YouTube Shorts and Google Search & Display reached people close to an outlet, with a clear “visit now” message.
Ran it in three phases
Teasers to build interest, a conversion push to drive visits, then live optimisation using geo-analytics to shift budget to the outlets converting best.
The results
Walk-ins rose at targeted outlets during the campaign periods, with the strongest gains where geo-targeting was live. Click-through rates beat category benchmarks, showing the offer cut through.
- Digital engagement converted into measurable store visits
- Budget focused on the locations that responded best
- A repeatable online-to-offline model for future launches
